What is the lifeblood of your Fashion Brand:
MARGINS & PRICING.
Get them right from the start and see your sales grow exponentially.
Get them wrong and see your cash flow being tight or very tight - and even having to close the Brand as it is not making any money.
PS At every trade show, we see one brand at least who is trying to ask a Retailer to buy the collection and earn less margin than what the retailer would get from any other Brand. This will not happen.
It is like asking you to be paid less than the minimum wage.